1. The Web2 Gold Rush: Owning the Name = Owning the Market

In the early 2000s, people who grabbed short, brandable .com domains for $10 ended up selling them for millions.
Example: Hotels.com sold for $11M. FB.com went to Facebook for $8.5M.

Lesson: The internet rewards early identity grabs.
 If you wait, you either miss the name or pay 100x later.

2. Web3 = Same Game, Higher Stakes

ENS (Ethereum Name Service) launched in 2017.
Back then, you could register short.eth names for pocket change.

Today?

  • paradigm.eth sold for 420 ETH (~$1.5M)

  • 000.eth went for 300 ETH (~$1.1M)

Snowball MNS is the omnichain evolution of that, where your one name can work over more than 70+ chains.
Early adopters here aren’t just flexing, they’re locking in scarce assets where the usernames are limited, and you have only a limited chance to collect all the rare and premium usernames.

3. Digital Real Estate 101 — Scarcity Never Sleeps

In Web2, there are billions of websites.
In Web3, there are infinite chains, but short, rare names stay finite.
Once a name is minted, it’s gone.
And short ones (3–4 characters) go first. Always.

Tentative Pricing For Multichain Domain Names

4. Why Waiting Costs You More Than Money

Late minters face 3 problems:

  1. Name taken → settle for less brandable options

  2. Resale markup → pay 10x to the current owner

  3. Missed integrations → lose early utility benefits (airdrops, beta access, early integrations)

Real-world analogy: It’s like trying to get @John on Instagram in 2025. Good luck.

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John.com ($1000) vs Jdoe.com ($10)

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5. The Early Bird Perks (Snowball MNS Specific)

Minting early isn’t just about resale:

  • Branding — consistent across all wallets/chains
  • Utility — send/receive without copy-pasting addresses

  • Speculation — flip rare names in secondary markets

Community perks — early drops, alpha chats, and possibly airdrops

Tentative Snowball MNS Domain Name Prices Overtime

TL;DR

Minting early =
- Get the name you want
- Pay less now
- Position for future upside
- Lock in your brand for the omnichain world

The clock doesn’t stop. Your name might not wait.Mint today. Own Your Universal Web3 Identity Forever
https://www.modular.name

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