Snowball 2025: A Year of Building Multichain Identity

It's the last day of 2025, and we wanted to take a moment to look back at everything that happened this year. Not the polished version—the real one. The launches, the growth, the partnerships, the late nights, and the moments where we proved that multichain identity isn't just a nice idea, it's necessary infrastructure.

If you've been following along, thank you. If you're new here, this is what we built in 2025.

Starting Point: January 2025

At the beginning of the year, Snowball was still in its early stages. We had 30,000 Twitter followers, a small Discord community of about 4,000 members, and a clear vision: make Web3 identity work across all chains, not just one.

The problem was obvious to us. People were managing different wallet addresses for different chains. Sending crypto meant copying and pasting 42-character strings and hoping you didn't make a mistake. One wrong character and your funds were gone. It was stressful, error-prone, and honestly, a terrible user experience.

We believed there was a better way. Instead of addresses, use identities. Instead of 0x742d35Cc6634C0532925a3b844Bc9e7595f0bEb5, just use @alice. Simple, memorable, and it works across every chain.

That was the vision. 2025 was about making it real.

Building the Foundation: Product Launches

Snowball MNS (Modular Naming Service)

Our first major launch was Snowball MNS - a cross-chain identity system that lets you claim a username that works across multiple blockchains. Not just Ethereum. Not just one ecosystem. All of them.

By the end of 2025, over 35,000 identities have been minted. That's 35,000 people who chose @username over wallet addresses. Real users, real adoption.

CIP (Cross-Identity Payments)

Next came CIP—Cross-Identity Payments. This is where the identity system becomes truly useful. Instead of asking someone for their wallet address and which chain they're on, you just send to their @username. CIP handles the routing automatically.

It's the difference between "Hey, what's your Base address?" and "Hey, I'll send it to @alice."

We shipped it. People used it. It worked.

ORS (On-Chain Reputation Score)

We also launched ORS—an on-chain reputation scoring system. Your Web3 identity isn't just a name, it's a record of your behavior across ecosystems. Good actors build reputation. Bad actors get flagged.

This matters for trust, for DAOs, for any situation where you need to know who you're dealing with in a pseudonymous environment.

Growth Programs

To accelerate adoption, we launched two major programs:

$4M Affiliate Program – rewarding partners who help grow the ecosystem
$2.5M Referral Program – incentivizing users to bring others in
These weren't just marketing gimmicks. They were strategic investments in building a network effect around multichain identity.

Community Growth: From Thousands to Tens of Thousands

Numbers don't lie. Here's how our community grew in 2025:

Twitter/X: 30,000 → 160,000 followers
Discord: 4,000 → 20,000 members
Ambassadors: 10,000+ global contributors

That's not paid growth. That's organic. People joined because they believed in what we're building.

We didn't just post announcements and call it a day. We engaged. We ran weekly quizzes, hosted AMA calls, created educational content, and built a real community around multichain identity.

Our internal "Reply Guy SaaS" (yes, we built that) helped us stay active across conversations, answer questions, and be present where our community is.

Partnerships: 150+ Web3 Brands

You can't build infrastructure alone. You need ecosystem support. In 2025, we signed partnerships with over 150 Web3 brands—wallets, dApps, infrastructure providers, NFT platforms, AI projects.

Media & Thought Leadership

Forbes Features (2x)
We were featured in Forbes twice this year. Not because we paid for it, but because what we're building matters. Multichain identity is infrastructure. It's solving real problems. Media is starting to notice.

The Abstracted Hour Podcast:

We launched "The Abstracted Hour," our own podcast series. Over 30 episodes in 2025, featuring industry leaders, builders, and innovators. It became a platform for deep conversations about identity, UX, and the future of Web3.

Founder Exposure

Our CEO, Parul Gujral, was featured on the Brian Rose Podcast and appeared across multiple network clips. We're not just building in silence—we're actively shaping the conversation around what Web3 identity should be.

Conference Presence: Showing Up IRL

Web3 is global, and so are we. In 2025, we showed up at major conferences:

SF Crypto House
IBW (Solana Breakpoint, Abu Dhabi)
Binance Blockchain Week (Dubai)
Solana Breakpoint
These weren't just booth appearances. We met builders, formed partnerships, had real conversations, and connected with the people shaping the future of decentralized tech.

The Numbers: What Actually Happened:

Let's talk metrics. Here's what 2025 looked like by the numbers:

Identities Minted: 32,000+
Wallets Connected: 40,000+
On-Chain Events: 200,000+
Monthly Social Impressions: 2.5M+
Influencers & DAOs Contacted: 500+
Partner Campaigns: 46

These aren't vanity metrics. These are real users, real transactions, and real engagement.

The Identity Era

We didn't just build a product. We started a narrative. The "Identity Era" is the idea that Web3's next phase isn't about new chains or faster transactions—it's about making identity work across all of them.

We positioned Snowball as the leader in this era through 4-5 founder-led podcast sessions and consistent messaging across all channels.

What's Next: 2026 and Beyond

2025 was about proving the concept. 2026 is about scaling it.

We're not slowing down. We're shipping major upgrades, expanding to more chains, deepening partnerships, and continuing to build the identity layer that Web3 needs.

If you're reading this and you haven't claimed your MNS identity yet, what are you waiting for?

If you're a builder and you want to integrate identity into your dApp, let's talk.

If you're just someone who's tired of copying and pasting wallet addresses, we're building for you.

Thank You!!
To everyone who minted an identity, sent a payment to @username, joined our Discord, shared our content, or just believed in what we're building—thank you.

You're not just users. You're the early adopters proving that Web3 identity can be better.

Here's to 2025. More chains. More features. More adoption.

Let's keep building. ❄️

The Snowball Team

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